Embrace every moment - before, during and after.
Contemporary designs for modern mums and mums-to-be, designed to celebrate
every moment and evolve with you through pregnancy and beyond.
Designed to grow and move
with your belly and bust.
Flattering cuts designed to grow and
move with you - before, during and after.
Affordably-priced designs for you,
pregnant or not.
Our cleverly discreet designs won't give you away
till you're ready to share the news.
Specially selected fabrics for optimum comfort.
We're making styles you'd buy and wear, pregnant or not.
"Journeying with you in every stage."
BEHIND THE COLLECTION
"We want to encourage women on this journey to
embrace every change that is happening to their bodies,
and to love every moment in this journey.”
- Shereen, Head of Design
Shop This Look
Ava Trapeze Side Pleat Top
Elodie Elastic Waist Cropped Pants
Avery V-Neck Kaftan Dress
Odette Knot Front Midi dress
Lottie Empire Line Sash Blouse
Eloise Elastic Waist Culottes
Kiera Printed Knot Front Top
Isle Pleated Swing Top
Illia Pleated Swing Dress