Forefront

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A really good pair of jeans - and we mean really good - is actually no different from the
quintessential Little Black Dress. Evergreen, flattering AND comfortable, with a fit that sits just right.

We decided the perfect pair of jeans shouldn’t be unattainable, so we made our own.

Get ready. We’re bringing you a different kind of LBD -
denim that allows you to be yourself, denim you will want to live in.
#myLBDenim

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The Skinny

Legs for days, everyday.
Denim that hugs you at all the right places.
Comfortable, yet firm enough to hold you in.

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So stretchy you could do a split in it.
Perfectly placed pockets for a flattering rear view.

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The Culottes

Cut with a subtle flare for a classic A-line style that flatters all body types.
Turn-up cuffs at a sweet spot near the ankles for a touch of fun.

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The Jacket

A cool, shrug-on denim topper that looks good
over any outfit is a must in your wardrobe.

We've made ours slightly cropped because
it's extra flattering and frame-elongating.

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The Denim Dungarees

A humble, hardworking one-piece with a modern
straight silhouette, made in a classic faded blue wash.

The Denim Mini Skirt

Your do-it-all, go-anywhere denim
miniskirt with the most flattering A-line cut.

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The Denim Shirt-Dress

You can return your boyfriend's oversized shirt -
we've got the perfect denim dress for you.

The Denim Shirt

On or off-duty, get yourself a shirt that can do both.

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The first of many new denim drops - expect a variety of styles and cuts, we've made something for everyone.